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MSOs and FMV

A Management Service Organization (MSO) is a type of entity that provides administrative and operational support services to healthcare providers, such as medical practices, clinics, and hospitals. The primary goal of an MSO is to streamline operations and allow healthcare professionals to focus more on patient care.




MSOs offer a diverse range of services tailored to the needs of healthcare providers. These services typically include:

  1. Billing and Coding Services: MSOs handle medical billing and coding tasks, ensuring accurate and timely claims submission to insurance companies and government payers. This includes coding medical procedures and diagnoses, managing claims processing, and following up on unpaid claims.

  2. Revenue Cycle Management: MSOs oversee the entire revenue cycle, from patient registration and insurance verification to payment posting and accounts receivable management. They aim to maximize revenue while minimizing claim denials and payment delays.

  3. Practice Management: MSOs provide comprehensive practice management support, including scheduling appointments, managing patient records, maintaining electronic health records (EHR), and implementing efficient workflows to optimize practice operations.

  4. Compliance and Regulatory Support: MSOs help healthcare providers navigate complex regulatory requirements and ensure compliance with HIPAA (Health Insurance Portability and Accountability Act) and MACRA (Medicare Access and CHIP Reauthorization Act). They conduct audits, provide training, and implement policies to mitigate compliance risks.

  5. Human Resources Management: MSOs assist with human resources functions, including recruiting and hiring staff, managing employee benefits and payroll, conducting performance evaluations, and ensuring compliance with labor laws and regulations.

  6. Financial Management: MSOs offer financial management services such as budgeting, financial reporting, accounts payable, and economic analysis. They help healthcare providers monitor financial performance, identify areas for improvement, and make informed business decisions.

  7. IT Support and Technology Solutions: MSOs provide IT support services, including hardware and software maintenance, network management, cybersecurity, and implementation of EHR systems and other healthcare technology solutions.

  8. Marketing and Branding: MSOs assist healthcare providers with marketing strategies, branding initiatives, and patient engagement. This may include website development, social media management, advertising campaigns, and patient satisfaction surveys.

  9. Credentialing and Provider Enrollment: MSOs handle credentialing and provider enrollment tasks, ensuring that healthcare providers are appropriately credentialed with insurance networks and government payers to participate in reimbursement programs.

  10. Quality Improvement Initiatives: MSOs support healthcare providers in implementing quality improvement initiatives, such as patient safety programs, clinical guidelines adherence, and performance measurement initiatives.


Overall, MSOs must ensure that the prices they charge for their services are at Fair Market Value (FMV). FMV is the price at which the service would change hands between a willing buyer and a willing seller, both having reasonable knowledge of the relevant facts and neither being under compulsion to buy or sell.


Adhering to Fair Market Value is crucial for several reasons:

  1. Compliance with Regulations: Healthcare laws and regulations, such as the Stark Law and the Anti-Kickback Statute in the United States, require financial relationships between healthcare providers and entities like MSOs to be structured at Fair Market Value. Deviating from FMV can lead to allegations of fraud or abuse. These allegations can result in severe legal consequences, including fines, penalties, and exclusion from federal healthcare programs.

  2. Avoiding Conflicts of Interest: Ensuring that MSO services are provided at Fair Market Value helps mitigate conflicts of interest and maintains the integrity of business relationships. It demonstrates transparency and fairness in financial transactions between healthcare providers and MSOs, reducing the risk of perceived impropriety or undue influence.

  3. Protecting Reimbursement Claims: Healthcare providers rely on accurate and compliant billing practices to receive reimbursement for services rendered. If services provided by an MSO are not priced at Fair Market Value, it could raise concerns about the legitimacy of reimbursement claims, potentially leading to audits, recoupments, or legal action by payers.

  4. Maintaining Reputation and Trust: Operating ethically and according to Fair Market Value principles enhances the reputation and trustworthiness of the MSO and the healthcare provider. Upholding ethical standards fosters confidence among patients, regulatory authorities, and other stakeholders, which is essential for long-term success and sustainability.


MSOs and healthcare providers typically engage in thorough due diligence and documentation processes to ensure compliance with fair market value standards. This may involve conducting periodic valuations, obtaining independent appraisals, documenting the rationale for pricing decisions, and maintaining detailed records of financial transactions.


Adherence to Fair Market Value principles is a legal requirement and a fundamental ethical and business practice that promotes transparency, integrity, and trust in the healthcare industry. BuckheadFMV professionals regularly work with healthcare professionals or MSOs to ensure compliance with fair market value regulations.

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