Applying a Pharma Matrix to Physician Influencer Compensation
Pharma and medical device companies routinely use tiering matrices to set fair market value (FMV) compensation for physician consultants and speakers. These frameworks score physicians on objective criteria like board certifications, years of experience, publication record, and conference presentations, then assign a compensation tier accordingly. The approach is well-established, defensible, and familiar to compliance teams. What is less established is how to apply the same concept to...